CREATIVE CONCEPT | DESIGN | CLIENT FACING
ELECTRIC TRUCK LAUNCH DUBAI | DRIVING THE CHANGE
This experience will be a celebration of the new electric truck and the electrifying experience it offers. Guests will be treated to a sensory experience, showcasing the technology and features of the truck in an interactive way.
The dramatic reveal will take place amidst a sea of energy lines within a mirror maze, showcasing the truck as the epitome of an electrifying experience. The highlight of the journey will be the reveal of the new electric truck, set against a futuristic backdrop of energy lines and holographic projections. The truck will be showcased as a symbol of a greener, more sustainable future.
The electric power of the vehicle is reinterpreted in a digital floor installation representing the progression and change of the future of driving experience. To achieve this dramatic reveal we will use a sequence of programmed light frames, mirror structures and sound to provoke the senses.
