CREATIVE DIRECTION | UI UX DESIGN | GAME DESIGN
BRIEF
For the launch of the new Flip and Fold Samsung phones we created a AR Maze Game at the Westfield London pop up SAMSUNG Store, inviting the public to play a AR maze game and win one of the new phones.
OVERVIEW
The product wall turns into a maze grid where each square holds a phone (either flip in side view or fold in top view) that you can rotate by tapping on it in AR. The phones now act as boundaries. In a limited time available, create a passage for a falling object and direct it to the finish point.
Learn about the phone features at the end of the game
Enter a prize draw for a chance to win a flip or fold phone.
The score will appear on the leaderboard.
