AR EXPERIENCE
Creative Direction | UI/UX Design | Immersive Gifting
Client: Redbreast Irish Whiskey
Agency: Blippar Studio
Platform: WebAR
Client: Redbreast Irish Whiskey
Agency: Blippar Studio
Platform: WebAR
CLIENT / INDUSTRY
Redbreast is one of the most iconic single pot still Irish whiskeys in the world. Known for its craftsmanship, heritage, and rich character, the brand sought a fresh and heartwarming way to connect with audiences during the festive season. The goal: celebrate the spirit of giving — with a modern, immersive twist.
CHALLENGE
How do you create a digital gifting experience that feels as personal and cozy as a handwritten holiday card but with all the delight of next-gen storytelling?
The challenge was to merge festive tradition with mobile-first innovation by creating a WebAR holiday campaign that felt emotionally resonant, easy to share, and visually charming all while staying on-brand with Redbreast’s iconic robin mascot and premium positioning.
SOLUTION
We created the “Message with Robin Redbreast” AR experience: a seasonal WebAR activation where users could send heartfelt holiday messages accompanied by a beautifully animated Robin the beloved symbol of the Redbreast brand.
Accessible via QR code or link (no app download), users entered a cozy festive scene, selected a holiday greeting, and watched Robin deliver it with heart and humor all in Augmented Reality.
PROCESS
Creative Ideation
• Developed narrative arcs centered around warmth, nostalgia, and personal connection
• Positioned the experience as a blend of whimsy and luxury, echoing the Redbreast tone
• Ensured interaction was simple and intuitive enough for wide audience participation
• Developed narrative arcs centered around warmth, nostalgia, and personal connection
• Positioned the experience as a blend of whimsy and luxury, echoing the Redbreast tone
• Ensured interaction was simple and intuitive enough for wide audience participation
UX/UI & Interaction Design
• Designed a festive WebAR microsite interface, featuring a soft, snow-kissed background and subtle motion design
• Created a step-by-step message flow: users select a greeting, watch Robin animate and “speak,” then generate a personalized shareable link
• Crafted animations and trigger behaviors using Blippar’s WebAR SDK for seamless browser delivery
• Designed a festive WebAR microsite interface, featuring a soft, snow-kissed background and subtle motion design
• Created a step-by-step message flow: users select a greeting, watch Robin animate and “speak,” then generate a personalized shareable link
• Crafted animations and trigger behaviors using Blippar’s WebAR SDK for seamless browser delivery
Animation & Brand Integration
• Brought the Robin character to life in 3D with custom rigging and warm, emotive gestures
• Integrated seasonal sounds and subtle audio cues to amplify the charm of the AR moment
• Maintained Redbreast’s signature visual palette (rich burgundy, gold, and winter tones) for brand consistency
• Brought the Robin character to life in 3D with custom rigging and warm, emotive gestures
• Integrated seasonal sounds and subtle audio cues to amplify the charm of the AR moment
• Maintained Redbreast’s signature visual palette (rich burgundy, gold, and winter tones) for brand consistency
OUTCOME
• Over 500,000 impressions in the first two weeks of launch
• Thousands of personalized holiday messages sent and shared globally
• A heartwarming uplift in brand sentiment and social buzz, with users describing it as “the most charming digital card of the season”
• Reinforced Redbreast’s image as a brand that cares about craft, connection, and meaningful celebration
• Over 500,000 impressions in the first two weeks of launch
• Thousands of personalized holiday messages sent and shared globally
• A heartwarming uplift in brand sentiment and social buzz, with users describing it as “the most charming digital card of the season”
• Reinforced Redbreast’s image as a brand that cares about craft, connection, and meaningful celebration
WHY IT MATTERED
This experience didn’t just market a product it created a moment. At a time when many holiday campaigns focus on consumerism, Redbreast offered a gesture of emotional generosity, delivered with a touch of magic through immersive technology.
FUTURE POTENTIAL
• Expand to additional holidays (Valentine’s, St. Patrick’s Day) with seasonal variations
• Introduce personalization with names, voice messages, or custom animations
• Turn Robin into an evergreen brand asset for immersive storytelling throughout the year
LINKS
Redbreast Website (Holiday Campaign Archive)
Blippar Case Study
Related Campaign Press Mention (via Packaging Europe)
• Expand to additional holidays (Valentine’s, St. Patrick’s Day) with seasonal variations
• Introduce personalization with names, voice messages, or custom animations
• Turn Robin into an evergreen brand asset for immersive storytelling throughout the year
LINKS
Redbreast Website (Holiday Campaign Archive)
Blippar Case Study
Related Campaign Press Mention (via Packaging Europe)
