Future-Driven Brand Experience
Creative Thinking | Digital & Graphic Design | UI | Ideation | Pitch Presentation
Client: Porsche
Agency: IMAGINATION London
Location: Geneva Motor Show & Pudong Airport, Shanghai
Client: Porsche
Agency: IMAGINATION London
Location: Geneva Motor Show & Pudong Airport, Shanghai
SITUATION
Porsche has always been synonymous with precision, performance, and emotional design. But as the brand shifts into the era of digital mobility, sustainability, and intelligent innovation, its communication needed to evolve accordingly, not just showcasing its cars, but its vision of the future.
We were invited to create a future-ready creative strategy and communication design for Porsche’s trade fairs and international exhibitions between 2020–2022. The project focused on the Geneva Motor Show 2020, with the goal of developing a powerful narrative and visual language that mirrored Porsche’s transformation into a leader in digital mobility.
TASK
Develop a multi-year communication design framework and experience concept for Porsche trade fair stands and activations starting with the Geneva International Motor Show. The solution needed to:
• Integrate digital interfaces and user experiences
• Showcase product innovation alongside brand storytelling
• Deliver global adaptability with local resonance
• Offer a visual system and environment that reflects intelligent performance, electrification, and lifestyle mobility
• Integrate digital interfaces and user experiences
• Showcase product innovation alongside brand storytelling
• Deliver global adaptability with local resonance
• Offer a visual system and environment that reflects intelligent performance, electrification, and lifestyle mobility
ACTION
• Creative Strategy: Built a compelling brand narrative and visual concept around Porsche’s evolution from performance vehicle maker to premium digital mobility provider.
• Experience Design Concept: Envisioned the Geneva stand as a fluid, intelligent space where movement, light, and interaction reflected the Porsche DNA of precision and passion. Visitors would move through curated zones of storytelling: from heritage to e-mobility, from connected experiences to lifestyle.
• UI & Visual System: Proposed a sleek UI design system for digital touchpoints within the stand merging physical and digital in real-time using motion graphics, live data, and real product interaction.
• Pitch Presentation: Designed and presented the master creative deck for Geneva 2020, with modular applications across future international fairs.
• Global Adaptation: Porsche China embraced the Geneva concept and adapted it for a high-visibility digital experience at Shanghai Pudong Airport — an iconic OOH installation that blended brand power, design, and momentum. The visual design and energy of the stand captured the emotion of travel, technology, and destination resonating with a younger, innovation-driven Chinese audience.
• Creative Strategy: Built a compelling brand narrative and visual concept around Porsche’s evolution from performance vehicle maker to premium digital mobility provider.
• Experience Design Concept: Envisioned the Geneva stand as a fluid, intelligent space where movement, light, and interaction reflected the Porsche DNA of precision and passion. Visitors would move through curated zones of storytelling: from heritage to e-mobility, from connected experiences to lifestyle.
• UI & Visual System: Proposed a sleek UI design system for digital touchpoints within the stand merging physical and digital in real-time using motion graphics, live data, and real product interaction.
• Pitch Presentation: Designed and presented the master creative deck for Geneva 2020, with modular applications across future international fairs.
• Global Adaptation: Porsche China embraced the Geneva concept and adapted it for a high-visibility digital experience at Shanghai Pudong Airport — an iconic OOH installation that blended brand power, design, and momentum. The visual design and energy of the stand captured the emotion of travel, technology, and destination resonating with a younger, innovation-driven Chinese audience.
RESULT
• Delivered a future-focused brand activation concept that successfully bridged Porsche’s heritage with its vision of digital mobility.
• Our Geneva concept was adopted and adapted by Porsche China for its Shanghai Pudong Airport installation becoming one of the most visually impactful OOH experiences in China’s automotive sector.
• Delivered a future-focused brand activation concept that successfully bridged Porsche’s heritage with its vision of digital mobility.
• Our Geneva concept was adopted and adapted by Porsche China for its Shanghai Pudong Airport installation becoming one of the most visually impactful OOH experiences in China’s automotive sector.
WHY IT MATTERED
This project wasn’t just about designing a booth it was about creating an experiential system that embodies Porsche’s transition from iconic carmaker to visionary mobility brand. The result proved how design, emotion, and innovation can converge in spatial storytelling from Switzerland to Shanghai. The work also demonstrated how global consistency with local amplification can position a heritage brand for the future creating experiences that drive loyalty, curiosity, and emotional resonance at scale.
