CREATIVE | DESIGN
Another great experience from the team OMM in collaboration with the amazing Nike team, two parts an AR treasure hunt experience along with a dance booth experience an AR experience in Nike retail stores, that gets consumers learning more about Nike’s Member Benefits. Launched in 14 stores across London, Paris, Barcelona, Milan and Berlin.
Find Them All - We created a microsite with a checklist and built in QR code scanner that allows consumers to explore the store to discover and scan hidden QR codes.
QR Codes - When consumers scanned the QR codes they discovered extra information about each of Nike’s member benefits through fun 3D characters also known as ‘Ekins’.
AR Ekins - Hidden QR codes around the store revealed Nike characters in Augmented Reality, each of them representing a different member benefit.
3D Animations - We rigged and animated these 3D characters that consumers can place anywhere on a flat surface and look around in 360.
Member Reward - Once the checklist is completed, and all the characters are revealed, consumers receive a link that opens in the Nike app which holds a voucher. This voucher can be shown to a member of staff who hands over a gift.
An interactive booth that gets consumers dancing with the Ekins and learn about Nike's Member Benefits while doing so! Plus, consumers get a video download of them dancing. This was part of the Member Days installation along with the AR experience.
Attract video - We created a fun and fast-paced video along with sound, to highlight the steps to use the Replay Sport Challenge booth and to get consumers engaged.
Choose your moves - Consumers choose between a variety of 7 Ekin dance moves that they can copy from.
Video Download - Consumers are able to record and download their duet dance moves on their phone for keeps!
Member Reward - Once they finished the video and are a Nike member, they receive an in-app message that is the member voucher.
#experiences #team #retail #collaboration #augmentedreality #digital #fun
Find Them All - We created a microsite with a checklist and built in QR code scanner that allows consumers to explore the store to discover and scan hidden QR codes.
QR Codes - When consumers scanned the QR codes they discovered extra information about each of Nike’s member benefits through fun 3D characters also known as ‘Ekins’.
AR Ekins - Hidden QR codes around the store revealed Nike characters in Augmented Reality, each of them representing a different member benefit.
3D Animations - We rigged and animated these 3D characters that consumers can place anywhere on a flat surface and look around in 360.
Member Reward - Once the checklist is completed, and all the characters are revealed, consumers receive a link that opens in the Nike app which holds a voucher. This voucher can be shown to a member of staff who hands over a gift.
An interactive booth that gets consumers dancing with the Ekins and learn about Nike's Member Benefits while doing so! Plus, consumers get a video download of them dancing. This was part of the Member Days installation along with the AR experience.
Attract video - We created a fun and fast-paced video along with sound, to highlight the steps to use the Replay Sport Challenge booth and to get consumers engaged.
Choose your moves - Consumers choose between a variety of 7 Ekin dance moves that they can copy from.
Video Download - Consumers are able to record and download their duet dance moves on their phone for keeps!
Member Reward - Once they finished the video and are a Nike member, they receive an in-app message that is the member voucher.
#experiences #team #retail #collaboration #augmentedreality #digital #fun
