To mark the 50th anniversary of the iconic movie BULLITT staring Steve McQueen, Ford released a special edition Fastback Mustang in highland green, de-badged with more than a few extra horses under the hood of this unique pony.
To accompany the launch at the Detroit auto show, set of studios were designed where you could play the part of Molly McQueen, Steve’s grand daughter who plays the lead role in the launch film. Take home your movie trailer and movie poster, share on social and unleash your inner McQueen in this immersive experience.
These studios were designed to tour, and have moved from Detroit to Toronto, New York, Geneva and Ford’s own World Headquarters where slots to play the part sold out in 20 minutes.
A scaled down version of the studios have also visited Goodwood Festival of Speed and the Geneva Motor show.
A scaled down version of the studios have also visited Goodwood Festival of Speed and the Geneva Motor show.
