METAVERSE EXPERIENCE
Ideation | Storyboarding | UI/UX Design
Platform: WebAR via Blippar
Client: Malibu Rum (Pernod Ricard)
Platform: WebAR via Blippar
Client: Malibu Rum (Pernod Ricard)
CLIENT / INDUSTRY
Malibu Rum — the iconic coconut-flavored spirit brand owned by Pernod Ricard, known for embracing carefree, summer lifestyle narratives. As part of their “Do Whatever Tastes Good” campaign, they sought to reinforce engagement among younger, digitally-savvy audiences through immersive tech.
CHALLENGE
How do you translate the laid-back, sun-drenched spirit of Malibu into a digital format that’s immersive, shareable, and emotionally rich? The objective was to build a metaverse-like AR experience accessible via mobile that radiates identity, escapes, and playful invitations to “summer as a state of mind.” It needed to reflect the brand’s creative tone and drive deeper connection in a saturated digital space.
SOLUTION
We envisioned “The Malibu Metaverse”, designed as a WebAR tropical bar experience accessible via Blippar’s platform no app needed, just browser compatibility.
• Entry Portal: Users land in a virtual Malibu Bar scene. As described in Blippar’s published portal, “summer is a state of mind.”
• Interactive Elements: Tap floating bottles to explore products, cocktail recipes, or new flavors like Peach Malibu; activate immersive selfie booths that overlay summer filters; and tap branded buckets for chances to win Malibu-themed swag. 
• Engagement Loop: Each action unfolds content—introducing drink ideas, product insights, playful messaging (“Activate summer vibes”)—with intuitive navigation through virtual arrows and layered storytelling.
• Entry Portal: Users land in a virtual Malibu Bar scene. As described in Blippar’s published portal, “summer is a state of mind.”
• Interactive Elements: Tap floating bottles to explore products, cocktail recipes, or new flavors like Peach Malibu; activate immersive selfie booths that overlay summer filters; and tap branded buckets for chances to win Malibu-themed swag. 
• Engagement Loop: Each action unfolds content—introducing drink ideas, product insights, playful messaging (“Activate summer vibes”)—with intuitive navigation through virtual arrows and layered storytelling.
PROCESS
• Ideation & Storyboarding: Developed user pathways for encountering Malibu’s key messages—“Do Whatever Tastes Good,” discovering new flavors, and celebrating summer.
• UI/UX Design: Crafted overlay elements like tap hotspots, directional arrows, and gating mechanisms (e.g., age check), maintaining brand identity and usability.
• Platform & Editor: Built the experience in Blippar’s WebAR editor (Blippbuilder), leveraging its no-code capabilities to animate, layer, and publish—an efficient tool for WebAR content at scale  .
• Ideation & Storyboarding: Developed user pathways for encountering Malibu’s key messages—“Do Whatever Tastes Good,” discovering new flavors, and celebrating summer.
• UI/UX Design: Crafted overlay elements like tap hotspots, directional arrows, and gating mechanisms (e.g., age check), maintaining brand identity and usability.
• Platform & Editor: Built the experience in Blippar’s WebAR editor (Blippbuilder), leveraging its no-code capabilities to animate, layer, and publish—an efficient tool for WebAR content at scale  .
RESULT
The Malibu Metaverse experience enabled fans to step into the brand’s summer world exploring flavors, discovering recipes, and activating playful AR moments directly from their phones. It deepened emotional brand interaction and reinforced Malibu’s digital-forward approach.
WHY IT MATTERED
This experience crystalized Malibu’s positioning as a brand rooted in play, flavor, and escapism, not just spirits. It transformed static marketing into a multi-sensorial, self-service metaverse mini-journey reinforcing brand identity while offering authentic digital touchpoints.
WHAT’S NEXT
• Expand the metaverse into festival activations, limited edition drops, or branded filters within larger AR platforms.
• Clone and customize experiences for global markets—adding local recipes, interactive cultural elements, or influencer-hosted “bar hangouts.”
• Integrate lightweight gamification e.g., beach cleanup quests, shareable splash filters—to increase user conversion and repeat engagement.
• Expand the metaverse into festival activations, limited edition drops, or branded filters within larger AR platforms.
• Clone and customize experiences for global markets—adding local recipes, interactive cultural elements, or influencer-hosted “bar hangouts.”
• Integrate lightweight gamification e.g., beach cleanup quests, shareable splash filters—to increase user conversion and repeat engagement.
