IDEATION | CONCEPTING | UX/UI
While in OMM we have design and developed for more than one year all the digital activations and experiences for the world-renowned Níall McLaughlin’s architectural masterpiece into a set of experiences for the rugby world that is just as unique on the inside as it appears on the outside.
https://www.internationalrugbyexperience.com/the-experience
A fully-immersive, hands on, multi-sensory experience designed to engage and inspire. Split into six zones, each completely different from the next, it will take you on a journey from the grass roots of rugby right up to legendary status – with each stage rooted in World Rugby's values of Passion, Discipline, Integrity, Solidarity and Respect.
A fully-immersive, hands on, multi-sensory experience designed to engage and inspire. Split into six zones, each completely different from the next, it will take you on a journey from the grass roots of rugby right up to legendary status – with each stage rooted in World Rugby's values of Passion, Discipline, Integrity, Solidarity and Respect.
