Creative Thinking | Brand Experience | Pitch Presentation | Digital & Graphic Design | Environmental Graphics
Client: Ford Motor Company
Agency: Imagination London
Location: Goodwood House, UK
Agency: Imagination London
Location: Goodwood House, UK
SITUATION
The Goodwood Festival of Speed is the world’s largest and most iconic motoring garden party — where automotive legends, innovation, and culture converge. For this year’s edition, Ford returned with ambition and flair, reclaiming the spotlight with a show-stopping triple-decker pavilion and a suite of immersive activations that connected deeply with fans of performance, heritage, and cinematic storytelling.
TASK
Our mission was to create visually striking, high-energy brand experiences and content for Ford’s Goodwood presence. The activations had to celebrate Ford’s racing spirit, heritage of innovation, and the thrill of performance — all while creating Instagrammable, shareable, and emotionally engaging moments.
ACTION
- Creative Direction & Conceptual Design
Supported the end-to-end development of creative concepts for live activations and pavilion graphics. Ensured visual cohesion across three floors of the stand, maintaining Ford’s brand essence while embracing the high-octane energy of the festival.
Supported the end-to-end development of creative concepts for live activations and pavilion graphics. Ensured visual cohesion across three floors of the stand, maintaining Ford’s brand essence while embracing the high-octane energy of the festival.
- Environmental Graphics
Designed vibrant large-format graphics and environmental signage across the pavilion, from wayfinding to bold branded zones — ensuring legibility, style, and alignment with Ford’s tone of voice across all consumer touchpoints.
Designed vibrant large-format graphics and environmental signage across the pavilion, from wayfinding to bold branded zones — ensuring legibility, style, and alignment with Ford’s tone of voice across all consumer touchpoints.
- Bullitt Studio Activation
Contributed to the design and storytelling of the wildly popular Bullitt Studio, where guests could step into a movie scene inspired by Steve McQueen’s iconic role and drive away with a personalized action movie trailer and poster. This activation became a hero moment for visitors — combining film magic, Ford heritage, and personalization.
Contributed to the design and storytelling of the wildly popular Bullitt Studio, where guests could step into a movie scene inspired by Steve McQueen’s iconic role and drive away with a personalized action movie trailer and poster. This activation became a hero moment for visitors — combining film magic, Ford heritage, and personalization.
- Performance-Led Brand Moments
Collaborated on visual concepts and staging for stunts like The Leap and Team Sky Challenge, ensuring every moment was bold, branded, and documented. Supported the creation of graphic overlays, digital content, and screen visuals to support high-energy moments and athlete performances.
Collaborated on visual concepts and staging for stunts like The Leap and Team Sky Challenge, ensuring every moment was bold, branded, and documented. Supported the creation of graphic overlays, digital content, and screen visuals to support high-energy moments and athlete performances.
RESULT
• Drew thousands of visitors to Ford’s triple-decker stand, with massive queue interest at every activation point
• The Bullitt Studio activation became one of the most shared experiences at Goodwood that year, making Ford a top social performer at the event
• Created a festival experience that seamlessly blended motorsport history, cinematic nostalgia, and modern brand engagement
• Boosted brand favorability, especially among younger and experience-seeking festival-goers
• Drew thousands of visitors to Ford’s triple-decker stand, with massive queue interest at every activation point
• The Bullitt Studio activation became one of the most shared experiences at Goodwood that year, making Ford a top social performer at the event
• Created a festival experience that seamlessly blended motorsport history, cinematic nostalgia, and modern brand engagement
• Boosted brand favorability, especially among younger and experience-seeking festival-goers
WHY IT MATTERED
This was more than just another brand presence at a motorsport festival it was a strategic showcase of Ford’s cultural relevance, emotional storytelling, and audience connection. Through immersive design, environmental graphics, and unforgettable moments, Ford didn’t just attend Goodwood it owned the spotlight, leaving visitors with memories, stories, and a strong sense of brand pride.
