LED screen design content | Digital & Graphic Design
A Go Further event represents the biggest launch event type Ford of Europe run. It’s not regular and only happens when they’ve got something really big to shout about.
I created huge LED panoramic for the 40 metres of LED that flanked a multi-stage arena that held 2500 people.
Go Further is a platform for news beyond a single car launch so included Ford’s future vision for mobility, employee stories, motorsport, commercial vehicles and a lot more. The largest piece of news was the launch a 40 year old icon of motoring the all-new Ford Fiesta.
Role: Graphic Designer
Show credits:
Live producer: Tim Stafford
3D lead: Mark Spiller
Account lead: Sophie Darling

Conte Art Director : James Keane
Animation Art director: Mustafa Miah
Designers : Jason Claisse and Patricia Leonardo
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