A VISION FOR ELECTRIFIED FUTURES
Graphic Design | Creative Thinking | Environmental Design | LED Content Design
Agency: Imagination
Client: Ford Motor Company
Location: Amsterdam, Netherlands
Agency: Imagination
Client: Ford Motor Company
Location: Amsterdam, Netherlands
SITUATION
As Ford entered a new era of intelligent mobility, sustainability, and innovation, the brand needed to showcase its future-forward vision with clarity, power, and style. The “Go Further” event in Amsterdam was positioned as a pivotal brand moment, designed to unveil Ford’s latest electrification and mobility strategy to key media, dealers, and stakeholders across Europe.
As Ford entered a new era of intelligent mobility, sustainability, and innovation, the brand needed to showcase its future-forward vision with clarity, power, and style. The “Go Further” event in Amsterdam was positioned as a pivotal brand moment, designed to unveil Ford’s latest electrification and mobility strategy to key media, dealers, and stakeholders across Europe.
TASK
Create an immersive brand environment and bold LED-driven visual language to support the live announcement of Ford’s electrified line-up—while reinforcing Ford’s commitment to innovation, performance, and sustainability.
Create an immersive brand environment and bold LED-driven visual language to support the live announcement of Ford’s electrified line-up—while reinforcing Ford’s commitment to innovation, performance, and sustainability.
ACTION
Environmental Design & Visual Language
Worked closely with the Imagination creative and production teams to develop the spatial design language of the event, ensuring that the environment embodied Ford’s forward-thinking brand values.
Worked closely with the Imagination creative and production teams to develop the spatial design language of the event, ensuring that the environment embodied Ford’s forward-thinking brand values.
LED Content & Reveal Graphics
Designed dynamic content across large-format LED walls and kinetic screens that introduced each new model in dramatic, high-impact sequences—aligned with key messaging and product attributes.
Designed dynamic content across large-format LED walls and kinetic screens that introduced each new model in dramatic, high-impact sequences—aligned with key messaging and product attributes.
Product Highlights
• All-New Ford Kuga – revealed as the most electrified Ford ever
• Ford Explorer Plug-in Hybrid – bridging American performance with European efficiency
• Ford Puma – teased with a fast-cut laser glimpse, generating hype and speculation
• All-New Ford Kuga – revealed as the most electrified Ford ever
• Ford Explorer Plug-in Hybrid – bridging American performance with European efficiency
• Ford Puma – teased with a fast-cut laser glimpse, generating hype and speculation
Brand Experience Cohesion
Ensured all event graphics, transitions, lighting palettes, and messaging were tightly integrated across the space—building anticipation, clarity, and emotional impact at each product reveal moment.
Ensured all event graphics, transitions, lighting palettes, and messaging were tightly integrated across the space—building anticipation, clarity, and emotional impact at each product reveal moment.
RESULT
• Over 2,500+ attendees, including major European press and dealers
• Ford’s electrification strategy was clearly positioned and widely covered across global media
• High-impact product reveals contributed to record online views and positive press
• Event was hailed internally as a defining brand moment in Ford Europe’s transition to sustainable mobility
• Over 2,500+ attendees, including major European press and dealers
• Ford’s electrification strategy was clearly positioned and widely covered across global media
• High-impact product reveals contributed to record online views and positive press
• Event was hailed internally as a defining brand moment in Ford Europe’s transition to sustainable mobility
WHY IT MATTERED
Go Further 2019 wasn’t just an event it was a line in the sand. The visual and environmental storytelling we crafted played a key role in reintroducing Ford as a leader in smart mobility and electrification, while captivating an audience eager for what’s next in automotive innovation.
