LED IMMERSIVE EXPERIENCE
LED Content Design | Digital & Graphic Design | Panoramic Visuals
Agency: Imagination London
Client: Ford Motor Company
Location: Cologne, Germany
Audience: 2,500+ Global Press, Employees & VIP Guests
Agency: Imagination London
Client: Ford Motor Company
Location: Cologne, Germany
Audience: 2,500+ Global Press, Employees & VIP Guests
SITUATION
The Go Further event represents Ford of Europe’s most ambitious launch format reserved only for moments of monumental impact. For this edition, the brand had more than a new car to reveal; it was a vision for the future of mobility, next-gen commercial vehicles, electrification, employee innovation, and most notably, the global premiere of the all-new Ford Fiesta—a nameplate with over four decades of history.
TASK
Design visually striking LED content across a 40-meter panoramic screen system inside a custom-built multi-stage arena. The goal was to synchronize storytelling, product reveals, and keynote transitions across one seamless visual landscape delivering both precision and emotional impact to a live audience of over 2,500.
ACTION
Panoramic LED Content Design
As part of the core design team, I created bespoke digital visuals tailored to 40 meters of continuous LED canvas—balancing brand storytelling, live-action transitions, and high-contrast visual clarity across every audience angle.
As part of the core design team, I created bespoke digital visuals tailored to 40 meters of continuous LED canvas—balancing brand storytelling, live-action transitions, and high-contrast visual clarity across every audience angle.
Narrative-Driven Sequences
Worked collaboratively with the animation and 3D leads to craft dynamic sequences for key show moments—blending cinematic motion graphics, product close-ups, and data visualization in harmony with the on-stage live action.
Worked collaboratively with the animation and 3D leads to craft dynamic sequences for key show moments—blending cinematic motion graphics, product close-ups, and data visualization in harmony with the on-stage live action.
Product Reveal Moments
Contributed to hero content for the official launch of the all-new Ford Fiesta—emphasizing lifestyle, legacy, and emotional appeal through a vibrant visual identity that amplified the energy of the reveal moment.
Contributed to hero content for the official launch of the all-new Ford Fiesta—emphasizing lifestyle, legacy, and emotional appeal through a vibrant visual identity that amplified the energy of the reveal moment.
Show Integration & Delivery
Ensured all graphic elements were cohesive with lighting, audio, spatial design, and stage direction, working closely with the creative and technical team to achieve flawless real-time cueing and screen synchronization.
Ensured all graphic elements were cohesive with lighting, audio, spatial design, and stage direction, working closely with the creative and technical team to achieve flawless real-time cueing and screen synchronization.
RESULT
• Successfully unveiled the new Ford Fiesta, marking a defining product milestone for the brand
• Captivated 2,500+ VIP attendees and press with immersive storytelling and screen content
• Achieved global reach with a live-streamed broadcast and widespread media coverage
• Internally praised as one of Ford Europe’s most visually impactful brand events to date
• Successfully unveiled the new Ford Fiesta, marking a defining product milestone for the brand
• Captivated 2,500+ VIP attendees and press with immersive storytelling and screen content
• Achieved global reach with a live-streamed broadcast and widespread media coverage
• Internally praised as one of Ford Europe’s most visually impactful brand events to date
WHY IT MATTERED
This project was about more than just a screen it was about crafting an emotional arc that tied together Ford’s innovation roadmap, employee values, and historic product moments. The LED content was the narrative backbone of the event, helping elevate Ford’s brand story across a colossal canvas in a moment that blended scale, intimacy, and cinematic precision.
