Ideation to Execution : Digital & Graphic Design | UI | Creative Thinking | Brand Experience | Creative Strategy | Ideation | Conceptualisation | Environmental Design | Pitch Presentation
The Ford Go Faster Experience offers guests a once in a lifetime chance to star in an action packed Hollywood style.
Classic storylines have been transformed into truly immersive drive experiences where guests are continually thrilled as they are trained, briefed and placed centre stage on a real movie film set.
The experience was promoted via paid and owned social. The movie experience opened up the brand to a new audience, with 60% of participants under 35 and 68% non-Ford owners. The nature of the movie trailer, with its "brag-worthy" content, prompted people to share on social, opening up the reach of Go Faster to 2.4 billion people both on-and offline.
