Ideation to Execution : Ideation | Conceptualisation | Creative Thinking | Digital & Graphic Design | Brand Experience
Creative Strategy | Environmental Design | Pitch Presentation
Over 200 European journalists and influencers converged on the Here East conference centre in Stratford, East London, to witness the global reveal of the All-New Ford Focus on April 11th 2018.
The ‘live-streamed’ reveal event for the all-New Focus was created by the Ford team from Imagination in London. Following introductory remarks from Steven Armstrong, Ford’s group vice president and president, Europe Middle East and Africa, and Jim Farley, Ford’s global executive vice president and president of Global Markets, Ford of Europe vice president of Marketing, Sales and Service Roelant de Waard introduced guests to the human-centred design approach taken by the company in creating the all-new Focus.
De Waard introduced the dramatic reveal by explaining how the passions of real customers helped to create the distinctive personalities of each model in the new Focus line-up.
The combination of wide LED Screen and holo-gauze technique allowed the Imagination team to take a number of specially filmed customer profiles and literally spin them into the all-new Focus as it was revealed on stage.
