Live Reveal Experience
Creative Strategy | Brand Experience | Ideation to Execution | Graphic Design | Environmental Design
Agency: Imagination London
Client: Ford Europe
Location: Here East, London
Creative Strategy | Brand Experience | Ideation to Execution | Graphic Design | Environmental Design
Agency: Imagination London
Client: Ford Europe
Location: Here East, London
SITUATION
To mark the global debut of the All-New Ford Focus, Ford Europe needed a bold and emotionally resonant live experience to unveil their most human-centric design to date.
The challenge: create a reveal that not only showcased the car’s design evolution but also celebrated the real people behind it, its drivers.
Set in East London’s cutting-edge tech venue, Here East, this exclusive media event had to impress over 200 top-tier European journalists and influencers, combining cutting-edge technology, immersive storytelling, and high production values.
The challenge: create a reveal that not only showcased the car’s design evolution but also celebrated the real people behind it, its drivers.
Set in East London’s cutting-edge tech venue, Here East, this exclusive media event had to impress over 200 top-tier European journalists and influencers, combining cutting-edge technology, immersive storytelling, and high production values.
TASK
I was part of the core team tasked with supporting the full creative development of the launch from early concept ideation to execution, including brand storytelling, digital and graphic design, experience design, and live event visuals. We aimed to create an event that would emotionally connect the new Focus with its future drivers while making headlines across the automotive and media landscape.
I was part of the core team tasked with supporting the full creative development of the launch from early concept ideation to execution, including brand storytelling, digital and graphic design, experience design, and live event visuals. We aimed to create an event that would emotionally connect the new Focus with its future drivers while making headlines across the automotive and media landscape.
ACTION
• Concept & Ideation: Contributed to the initial narrative strategy for the experience, placing the driver at the center of the reveal, inspired by real customer insights gathered during the design process of the new Focus.
• Graphic & Digital Design: Created on-brand visual assets for digital presentations, event screens, motion graphics, and supporting content to guide the audience through the narrative journey.
• Environmental Design Support: Assisted in the space planning and experiential cues, making sure that the venue layout, display points, and transitions supported both press interactions and live stream engagement.
• Immersive Tech Integration: Integrated a Holo-Gauze projection system combined with a wraparound LED screen, creating a multi-dimensional cinematic moment where real customer stories and filmed profiles were transformed into digital threads that spun seamlessly into the final car reveal on stage.
• Pitch Support & Client Alignment: Helped shape high-fidelity mockups and pitch presentations that secured internal buy-in and stakeholder excitement.
• Concept & Ideation: Contributed to the initial narrative strategy for the experience, placing the driver at the center of the reveal, inspired by real customer insights gathered during the design process of the new Focus.
• Graphic & Digital Design: Created on-brand visual assets for digital presentations, event screens, motion graphics, and supporting content to guide the audience through the narrative journey.
• Environmental Design Support: Assisted in the space planning and experiential cues, making sure that the venue layout, display points, and transitions supported both press interactions and live stream engagement.
• Immersive Tech Integration: Integrated a Holo-Gauze projection system combined with a wraparound LED screen, creating a multi-dimensional cinematic moment where real customer stories and filmed profiles were transformed into digital threads that spun seamlessly into the final car reveal on stage.
• Pitch Support & Client Alignment: Helped shape high-fidelity mockups and pitch presentations that secured internal buy-in and stakeholder excitement.
RESULT
• Successful Global Launch: The reveal generated major press coverage and was live-streamed across Europe, significantly increasing online engagement and social impressions.
• Emotional Engagement: The event stood out for its emotional storytelling, showcasing Ford’s commitment to real people, not just specs and features.
• Innovative Tech Showcase: The Holo-Gauze and LED integration created a powerful and memorable visual effect, making the reveal feel magical and futuristic.
• Strategic Brand Positioning: Reinforced the Focus as a smart, stylish, and emotionally intelligent car designed with people in mind.
• Successful Global Launch: The reveal generated major press coverage and was live-streamed across Europe, significantly increasing online engagement and social impressions.
• Emotional Engagement: The event stood out for its emotional storytelling, showcasing Ford’s commitment to real people, not just specs and features.
• Innovative Tech Showcase: The Holo-Gauze and LED integration created a powerful and memorable visual effect, making the reveal feel magical and futuristic.
• Strategic Brand Positioning: Reinforced the Focus as a smart, stylish, and emotionally intelligent car designed with people in mind.
WHY IT MATTERED
This project highlighted how technology and storytelling can converge to create unforgettable launch moments. The experience elevated a car reveal into an emotionally immersive narrative, setting a new bar for automotive launches in Europe. It also emphasized how placing humans at the heart of the brand story can drive not just attention but genuine brand affinity.
#FordFocus #ProductReveal #BrandExperience #HoloGauze #LiveEvent #CreativeStrategy #ExperientialDesign #AutoLaunch #HumanCentricDesign #ImaginationLondon
