From Ideation to Execution : VI | Digital & Graphic Design | Creative Thinking | Brand Experience | Creative Strategy | Ideation | Conceptualisation | Environmental Design | Pitch Presentation
Our big FOCUS letters AI powered installation, who we call FOCI, landed in London asking what is your passion and your focus in live. By answering the simple question “What’s Your Focus?”, consumers were able to see their passions in lights and share their focus with the city.
Brand objectives are to increase segment share and increase favourable brand opinion with a bold emotional statement.
The campaign is targeted at existing owners, but also a new audience. Those who are doers, driven to make their lives and those around them better. Not worthy, but friendly pillars of their communities. Every element of New Focus - how it looks, drives and its technologies - exists to enhance these consumers’ lives and passions to a whole new level.
It was absolutely delightful to see people reactions and hear inspire stories from people all over the world during our Europe Tour, in London, Germany, Italy and ended in the beautiful Marbella beach in Spain.
‘London, What’s Your Focus?’
‘London, What’s Your Focus?’
‘London, What’s Your Focus?’
‘Milan, What’s Your Focus?’
‘Milan, What’s Your Focus?’
‘Milan, What’s Your Focus?’
‘Berlin, What’s Your Focus?’ AI powered interactive installation land inside the majestic Sony Centre, Berlin. Consumers shared their passions with us by talking to the AI inside these giant 6m high letters, to see their ‘leidenschaft’ play out on the installation.
‘Berlin, What’s Your Focus?’
‘Berlin, What’s Your Focus?’ AI powered interactive installation land inside the majestic Sony Centre, Berlin. Consumers shared their passions with us by talking to the AI inside these giant 6m high letters, to see their ‘leidenschaft’ play out on the installation.
Behind the scenes - construction and testing
Behind the scenes - construction and testing , Yes they are huge!
