CREATIVE | DESIGN
With the launch of the new Crocs shoes and jibbits for the summer, Crocs created a campaign to be launched with Mighty Hoopla festival on 3-4 June 2022. First with a short term launch activation for Mighty Hoopla with an AR filter and a pop up store at the festival, that as surprise reward the public interaction with the filter and the use of the #yoursummeryourcrocs with new crocs. Then an elevated delivery which will build during the summer with others festivals.
