Chelsea FC goal its to the the revolutionary new visual communication and engagement crowd. Based on the brand new drives in the way to reflect the Chelsea brand has a lifestyle. I had to create assets to support this campaign that should be used across search, social and email marketing to drive traffic to the clubs official website.
The brand new drivers are as follows: Ambitious | courageous | Engaging | Intense | confident | Premium.
To show this new look I have created a marketing campaign called #guesswho and #joinchelsea.
