Balady App: Enhancing Urban Living and Citizen Engagement
Client: Ministry of Municipalities and Housing, Riyadh - Saudi Arabia
Role: Creative Director and UX Strategist | Duration: 1 Year
Role: Creative Director and UX Strategist | Duration: 1 Year
Overview:
The Balady App is a transformative digital platform developed to streamline municipal services, empower citizen participation, and align with Saudi Vision 2030’s goals of sustainable urban development and enhanced quality of life. The app offers over 200 digital services to residents, businesses, and municipal authorities, enabling efficient and transparent interaction between government entities and the public.
The Balady App is a transformative digital platform developed to streamline municipal services, empower citizen participation, and align with Saudi Vision 2030’s goals of sustainable urban development and enhanced quality of life. The app offers over 200 digital services to residents, businesses, and municipal authorities, enabling efficient and transparent interaction between government entities and the public.
My Role and Contributions:
• Creative Direction: Designed the app’s user-centric interface, ensuring it reflects modern aesthetics and cultural nuances for an intuitive experience.
• User Experience Design: Developed seamless user journeys tailored to diverse demographics, focusing on accessibility and ease of use for residents and businesses.
• Strategic Collaboration: Partnered with key stakeholders in MOMRAH to align app functionalities with strategic objectives, emphasizing efficiency and citizen satisfaction.
• Technology Integration: Worked on implementing features like geolocation, interactive maps, real-time updates, and data analytics to enhance service delivery.
• Community Empowerment: Championed features like issue reporting (e.g., visual pollution) to encourage active civic participation in urban development.
• Marketing Campaign Strategy: Collaborated with marketing teams to develop and execute a comprehensive launch campaign that reached over X million citizens, driving awareness and adoption of the app.
• Creative Direction: Designed the app’s user-centric interface, ensuring it reflects modern aesthetics and cultural nuances for an intuitive experience.
• User Experience Design: Developed seamless user journeys tailored to diverse demographics, focusing on accessibility and ease of use for residents and businesses.
• Strategic Collaboration: Partnered with key stakeholders in MOMRAH to align app functionalities with strategic objectives, emphasizing efficiency and citizen satisfaction.
• Technology Integration: Worked on implementing features like geolocation, interactive maps, real-time updates, and data analytics to enhance service delivery.
• Community Empowerment: Championed features like issue reporting (e.g., visual pollution) to encourage active civic participation in urban development.
• Marketing Campaign Strategy: Collaborated with marketing teams to develop and execute a comprehensive launch campaign that reached over X million citizens, driving awareness and adoption of the app.
Key Features of the Balady App:
• Business Services: Simplified processes for obtaining commercial licenses and health certificates.
• Interactive Tools: Integrated maps for easy navigation of municipal facilities and services.
• Citizen Engagement: Enabled users to report urban issues, contributing to a cleaner and more organized city.
• Comprehensive Accessibility: Extended services to all residents, promoting inclusivity and alignment with Vision 2030.
• Business Services: Simplified processes for obtaining commercial licenses and health certificates.
• Interactive Tools: Integrated maps for easy navigation of municipal facilities and services.
• Citizen Engagement: Enabled users to report urban issues, contributing to a cleaner and more organized city.
• Comprehensive Accessibility: Extended services to all residents, promoting inclusivity and alignment with Vision 2030.
Achievements:
• Contributed to a 15% increase in citizen satisfaction through user-focused enhancements and intuitive design.
• Contributed to a 15% increase in citizen satisfaction through user-focused enhancements and intuitive design.
• Played a key role in marketing campaigns that boosted adoption and brand recognition nationwide.
• Supported the platform’s evolution from a business-centric tool to an all-encompassing service hub for Saudi residents.
• Helped establish the Balady App as a benchmark for digital innovation in municipal services.
• Helped establish the Balady App as a benchmark for digital innovation in municipal services.
Impact:
The Balady App has revolutionized how residents interact with their cities, fostering a sense of ownership and collaboration between citizens and the government.
It exemplifies how technology, design, and strategic alignment can transform urban living.
The Balady App has revolutionized how residents interact with their cities, fostering a sense of ownership and collaboration between citizens and the government.
It exemplifies how technology, design, and strategic alignment can transform urban living.
Links:
Balady | بلدي
Balady combines precise mapping, real-time updates, and municipal services to enhance mobility and community living.
Features:
Features:
• Accurate Routes: Stress-free navigation with precise timing and lane guidance.
• Real-Time Updates: Current road conditions and transport schedules.
• Next-Gen Maps: Intuitive, stunning designs for effortless travel.