BRANDING | ART DIRECTION | GRAPHIC DESIGN | STRATEGY
Armentum Pet Food is an Iberian small company growing fast, that produces and markets only Super Premium Food, for all breeds of dogs and cats. During my first lockdown I decided to help some nacional business of their communication and brand strategy to help them to have new tools to keep pushing the business during the Covid struggle.
After some changes on the company structure and business they wanted to target a different audience adding new products and services. They felt the brand had to match the new vision and promise to reflect this. So an update to the visual identity was needed to translate this new approach and position. Starting to restyling logo, colour palettes, visual language, photographic style, video and digital assets.
This is a sample of the work done on before and after the new branding.
